Marketing Questions we should all be asking.

Questions that can help save money

Do your staff record where each enquiry comes from?

Do you analyse where the best enquiries come from?

Do you know how much it costs to generate an enquiry that turns into a sale?

Do you know how your company compares with your competitors?

Questions that can increase gross profit margins and sell more

Do you have lots of testimonials on your website and in your brochures?

Are you clear about your Unique Selling Points (USP’s)?

Do you feel you have enough USP’s?

Do you understand your customers as well as you would like?

Do you know why your customers buy from you?

Do you understand your market as well as you would like?

How well known is your company/brand?

·                    Do you have a clear brand identity?

·                    Do you have clear brand values?

·                    Do you have a brand strategy?

·                    Is your brand vitality rising or falling?

These are the questions you should be asking on a continuous basis. Understanding the answers to these questions will help you focus your valuable resources on where you will get the most benefit, both increasing sales and gross profit margins and reducing costs on those aspects of marketing that are not working so well.

An example may be advertising in Yellow Pages. A lot of directors think they get most of their business from Yellow Page but, in fact, they get most of their enquiries from Yellow Pages but very little sales because Yellow Pages tends to be used by people looking for the cheapest.

If you need help with your marketing strategy, please call Chris on 023 8028 2366 or visit http://www.communicating.co.uk/ Thank you!